You Can Tell A Lot by Someone's Hobbies so..
Collaging/Making Art
Video Games (KCD, Witcher 3, Skyrim Elder Souls & Baldurs Gate 3)
Building Custom Built PC's
Traveling
Curb Your Enthusiasm
Pretending I Can Cook
SKILLS
Photoshop
Git/Github
Canva
SQL
Lightroom
Web APIs
Microsoft Office
TypeScript
HTML/CSS
Javascript
The rare skill of communication
My
Favourites
What I'm Currently Doing
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Managing marketing for 25+ franchise locations nationwide, leading a team of a graphic designer, Meta Ads specialist, and social media manager.
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Developed and executed comprehensive marketing strategies to boost brand awareness, customer engagement, and franchise growth.
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Oversaw day-to-day marketing operations, digital campaigns, and brand visuals, ensuring consistency across all locations.
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Increased Instagram following from 18K to 43.6K through targeted content, promotions, and graphics designed to educate and attract new customers.
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Launched digital ad campaigns with improved targeting and creative assets, significantly increasing ROAS and driving online orders.
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Achieved a 23% increase in DoorDash sales and a 21% increase in Uber Eats sales through optimized campaigns.
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Collaborated with influencers to boost local engagement and generate foot traffic for individual franchise locations.
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Managed social media and ad content calendars, ensuring consistent and timely delivery across platforms.
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Planned and executed grand openings and promotional events to enhance brand visibility.
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Captured and produced high-quality photo and video content for digital and in-store use.
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Analyzed campaign performance using KPIs and ROI metrics to refine strategies.
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Managed and allocated marketing budgets efficiently to maximize impact.
2024- Now
Dearborn, MI
National Franchise Marketing Manager
What I Have Done
The Misc People
• Managed and curated multiple social media accounts (MyOcum Dubai,
Orientea, Airwerks Cafe, and Unison Barbershop ) by creating engaging
campaigns and content, designing graphics for menus, fliers, posts, and
stories, and capturing and editing photographs.
• Looked for companies and influencers each brand can collaborate with while
still holding up our brand's image and theirs.
• Coordinated the execution of related work with third parties, while ensuring
that I and other employees consistently upheld all brand images.
• Organized successful events and curated third-party members for those
events.
• Monitored performance metrics such as engagement rates, click-through
rates, and follower growth, and used the insights to know where the brand
can improve.
• I maintained & allocated the budget for social media campaigns on Instagram
for all accounts.
• Helped make themed dishes with Myocum's kitchen staff every week to drive
in new customers.